Apple Computer Inc. is now selling software dubbed Boot Camp which will allow owners of Apple’s Intel based Mac computer to install a WindowsXP operating system from rival Microsoft. I think this is an interesting move on Apple’s part to try to grab a little bigger share of the PC market. It will allow those people that are on the fence about getting a Mac an opportunity to go ahead and purchase a Mac while still having the option of being able to use Windows only applications. Some people may see this move as traitorous by the Apple team, but you have to remember that Apple is a hardware company while Microsoft is a software company. This could very well result in very good synergy between the two brands if Apple can produce superior hardware to run the superior Windows software. Early reports indicate that the Mac system runs WindowsXP super fast!

The “Boot Camp” beta software can be downloaded at http://apple.com/macosx/bootcamp.